How challenging does it feels when you send an email to a client, and get no response in return? You weren’t even sure they will open it or instantly delete those emails at the first place. This is why you need an effective email marketing campaign in order to step things up for your business.
Effective email marketing means grabbing the attention of your subscribers through strategically composing your subject lines, call to actions (CTAs), and by avoiding spamming their message boxes.
Email marketing strengthens the relationship you have with your subscribers by continuously keeping them aware and that you are always at their service. Thus, this made it an incredibly powerful tool for marketers.
Having been laying the foundation all this while, it is time we look into the types of emails you can send, that will create value for your business and audiences:
1. Operational Emails
These are emails you send to clients, letting them know about the updates, maintenance plans, relocation, expansion, service availability, holiday closures, upgrades in service or product delivery, and other information that are important for your business.
Sending operational emails might not directly boom your sales, but will definitely promote your authenticity, consistency, engagement and finally brings more trust to your subscribers.
Operational emails may sound to be strictly information based, but can be crafted with additional messages to make sure you generate a lot of sales and reputation as well.
2. Transactional Emails
Transactional emails are usually triggered by your customers’ actions or whatever they do and thus, the emails are usually automated for such purposes.
These types of emails include a welcome or hello message, registration authentication or confirmation, receipt of payment, and order tracking etc.
These types of emails means customers had already either bought, signup to your services or at least completed an action which clearly denotes his or her interest in your offers.
As such, there is a possibility of future re-engagement by the customer, which guarantees that sending these forms of messages will provide a greater opportunity for cross-selling and higher open rates.
3. Marketing Emails
These are simply promotional messages but may contain more information as well.
People who opt into receiving updates from you, including your affiliates, buyers, vendors, clients etc. are the ones you send marketing emails to.
Marketing emails are specifically used to send press releases, sales promotions, surveys, etc. However, various contents other than the ones listed ones above can also be used to serve for marketing purposes, these includes follow ups and surveys.
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Before we cover up, we’ll like you to keep in mind a relevant point that will shape your email marketing effort for the greater good.
Implementing email marketing campaigns based on individual’s action is a must, otherwise you’ll definitely risk delivering nonrelevant campaigns which will make your messages seem annoying to its’ recipients.
Take for instance: you are marketing a webinar, and you’ve planned to send 3 emails which will be leading clients to the event by entertaining enrolments. The moment a recipient enroll for the webinar, you immediately remove him or her from the list because it will sound spamming to continually send a message asking him or her to “register now”.
Get those email lists now with our Online Web Email Extractor tool now.
Ashis Kumar is a digital marketor as well as working as a chief editor at We Bring Ideas blog. He likes to share ideas through blogging.